Established in March 2019
with scrambled eggs, champagne, + thousands of butterflies
I’ve never launched a brand new company before, so knowing the prime time was elusive at best. That’s until my 9-year-old daughter decided to do her school oral presentation on Women’s History Month. If you don’t know my girl, she’s so much like her momma, though I didn’t bear her in my body. She’s strong and sassy, tender and sensitive, opinionated and unsure of herself, powerful and vulnerable. Her speech’s punch line went something like this: “Women’s History Month is important because women are strong and important and have changed the world.” There ya have it.
My daughter showed me it was time to launch when we’re in the stream of the company of women who’ve gone before us – shattering ceilings, breaking down walls, staying the course in opposition, standing in solidarity with each other, holding each other’s babies so they could do it all, fighting against the barriers created to hold them back. Even though this company is an embryo of what she’ll be as she grows, she needed to be birthed in the middle of the greater story we’re continuing today. Ezer + Co. will be formed in the company of women with vision, skills, ideas, capacity, and stories beyond anything I could bring on my own.
The day Ezer + Co. became an official LLC, March 13th, my attorney-friend, Lady Di and I celebrated with scrambled eggs and champagne toasts at 9am. That was also the day the painted ladies butterfly migration was at her peak. Millions of butterflies flew through Orange County. It felt like a smile and blessing from the God of the Universe. Since my days of infertility over a decade ago, God’s reminded me of the process of becoming a butterfly. It’s ugly. It’s dark, painful, utterly crushing, and totally transformative. The old is made into something new and when the breakthrough happens, there is freedom and flying.
I don’t like the transformation process, but I’m committed to fly. Perhaps you are, too.
Sipping champagne at 9am, watching the butterflies fill the sky on their journey toward freedom, tears fell as I imagined you and me and all we are yet to become.